Bumble Marks Safer Internet Day
To mark International Safer Internet Day, well known dating platform, Bumble launched a novel feature called Deception Detector. This release, on 6th February 2024, is powered by AI (Artificial Intelligence) and strengthens customer safety.
The application employs machine-learning based model to detect and eliminate fake or spam user profiles before even reaching the consumers. The growing culture of creating phony profiles has instilled doubt and hesitance in users.
In a worldwide research conducted by the company in 2023, the issue of fake profiles ranked as the topmost concern of the Twenty Eight Thousand people sampled. Bumble’s this feature addresses this suspicion, giving the app more credibility and authenticity. The survey also registers around 29% respondents concerned over personal data seurity and 28% people apprehensive of falling victims to online deceit.
Deception Detector: Fake Profile Blocker
Deception Detector’s launch preceeds a two-month period of testing, which had an adequate efficacy of 45% in recognizing and reporting scam accounts on Bumble.
The profiles are scrutinized, their connections on the software are verified and then the AI tool makes the decision whether the profile is veritable or not, based on several different parameters. If the account does not clear the evaluation process, it is automatically eliminated from the app.
The statistics of the new feature blocking 95% of the tested fraud accounts reinforces its efficacy. Although the success, this system is run with human supervision in case a technical glitch aberrantly blocks an innocent account. This human interference in the mechanism is needed to minimize the risks involved.
Deception Detector quickly and definitively filters sketchy people and enhances the genuineness of the app. It boosts the users’ trust in the app and aims to provide a safe and empowering space to foster connections on Bumble Inc.’s platforms.
Battling the Threat of Online Fraud
CEO of Bumble Inc., Lidiane Jones acknowledges the threat of looming scams and frauds in the online sphere and the neccessity for more transperancy and security. To nurture genuine connections on the app, this technology was developed to facilitate a wholesome experience to online dating.
“With a dedicated focus on women’s experience online, we recognize that in the AI era, trust is more paramount than ever.” says Jones.
The company is being considerate on optimizing the software’s tenability to minimize users’ anxiert of fostering bonds over the app. Using AI. they seek to cultivate higher trust.
Bumble’s Latest Launches
This novel tech update in the app consistenly launched in all of Bumble Inc.’s products to battle issues of misogyny, harassment, and toxicity on the internet.
Bumble’s recent launches include – Best Bees, which is an AI powered feature that supplies a higher level of curation for members, while Bumble For Friends has introduced the feature of conversation starters which are personalized messages penned by AI to begin a chat.
Back in 2019, the company released a tool called Private Detector AI, which made a vulgar or lewd photo obscure, thus ensuring ethical standards between chats.
