Apple‘s latest Worldwide Developers Conference (WWDC) kicks off today at the company’s headquarters in California, featuring a keynote by CEO Tim Cook.
This year’s event is highly anticipated, as it marks Apple’s significant entry into the realm of artificial intelligence (AI).
AppleInsider’s @Andrew_OSU is at Apple Park for #WWDC24! pic.twitter.com/X8athdLBeo
— AppleInsider (@appleinsider) June 10, 2024
According to a new report by Bloomberg’s Mark Gurman, the highlight of WWDC 2024 will be the unveiling of Apple’s Siri powered by generative AI.
This upgrade will allow Siri to control specific features within system apps, making it significantly more versatile than other voice assistants worldwide.
1 hour to go for #WWDC24 pic.twitter.com/9AcJXhSVl1
— Mukul Sharma (@stufflistings) June 10, 2024
The report also indicates that Siri is being trained to understand a wide range of indirect and context-based prompts.
With the help of generative AI, Siri will be able to perform custom actions, offer proactive tips, and provide improved responses, enhancing its overall functionality.
Gurman also mentioned that Apple’s AI features, potentially rebranded as “Apple Intelligence,” will enhance various Apple apps, including Notes, Mail, Messages, Voice Memos, and more.
Apple discussed licensing OpenAI’s ChatGPT software to power Sir
There have been rumours that Apple has discussed licensing OpenAI’s ChatGPT software to power Siri. This feature might be offered through a subscription model and could be available next year.
While AI and Siri are expected to be the main focus at WWDC 2024, Apple will also reveal the full range of new features for its entire suite of operating systems, including iOS, iPadOS, macOS, and more.
